It starts with a planogram strategy that is created based on positioning the products in the best way possible based on data to maximize sales. It goes beyond sales-related activities and helps operations infinitely. It is a visual representation of product images in a 3D shelf layout that helps the management of stock and the restock of items in the retail space.
It is that blueprint that is needed to stay organized and profitable according to consumer demand. This depends on how much space a retail location can give up, and the price that will be spent by the brand for its product display.Īn efficient planogram is an organizer's best friend. This allows for the retailer to have negotiating power with brands and merchandise, and even possibly sell their 'shelf space' to up-and-coming brands. There's a reason why a brand like Coca-Cola is on display in a way that you can always find it in a store. These areas are usually on the average eye level of the customers. The shelf space has different values, and these values are based on where in the shelf customers tend to pay more attention and consequently purchase more. An effective planogram helps sort the products on the shelves according to their monetary return organizing these sections to increase profitability. Planograms are a great way to handle and manage merchandising initiatives because retailer space is limited, and the stores can only hold a certain number of products and display different brands successfully on their floor plan. Even businesses that do not have an organized store layout, or space planning strategy defined still tend to follow similar rules based on customer activity and sales reports. These guidelines are largely followed in many industries because they potentialize the consumption of the products and, consequently, the profit margin of these items. The best practices of Planogram and its strategies are largely known especially in the retail industry.
To create a successful strategy using Planogram is essential to have access to the product data to analyze the profitability of each of the items to define the best allocation of them on the shelf.
The main purpose of Planogram is to increase sales by grouping and organizing products in a way that not only creates beautiful and interesting displays but also organizes and presents the products by their profitability. Planograms are a comprehensive representation of a retail shelf focusing on the product level, this visual merchandising tool display products in a 3D visualization considering real size, shape, and design.
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